Exhibit A
Mortgage Brokers work in Hampton
Hampton is a small city on the Peninsula, and the mortgage work here follows the housing around it. Buyers search for brokers when they are looking at homes in the older neighbourhoods near the water, when they are moving out toward the newer subdivisions, and when they are refinancing a loan they took out a few years ago. The searches are local and specific: people type the town name, the neighbourhood name, or the name of the military installation where they are stationed. A broker working in Hampton competes with the firms in Newport News and Williamsburg that also list Hampton, and with the national comparison sites that appear for every mortgage query. The demand is steady rather than huge, which means a page that answers a real Hampton question can hold its place for a long time.
