Exhibit A
Mortgage Brokers work in Hartford
Hartford is a small metro with a compact set of mortgage brokers serving it. The firms competing for local searches are mostly owner operators and small brokerages, with a handful of franchise names and bank loan officers mixed in. Paid search on Hartford mortgage terms carries real cost per click because national lenders bid on the same phrases, which is why organic pages matter for a broker working a neighbourhood by neighbourhood book. The demand is steady rather than explosive: people refinancing older housing stock in the city, first time buyers looking at the towns around it, and homeowners comparing rates after a move. That is a searchable audience, and it is available to whichever broker has pages written for it.
