Exhibit A
Mortgage Brokers work in Jacksonville
Jacksonville borrowers search for mortgage help across a wide metro, from the riverfront downtown to the newer subdivisions out toward the beaches and the county line. The searches split between purchase loans tied to relocations and first homes, and refinance questions that follow rate news. Much of the local market is served by small brokerages and individual loan officers working their own books, alongside bank branches and national lenders bidding on the same terms. That mix means the paid search for mortgage keywords in Jacksonville carries real cost, and the organic results below the ads stay open to firms that publish steadily. The demand is there across the metro, spread over many neighbourhoods and many loan types.
