Exhibit A
Mortgage Brokers work in Lakewood
Lakewood sits on the west side of Cleveland, and the mortgage searches that come out of it are shaped by the city's housing stock. Lakewood is dense with older homes, much of it built in the first half of the last century, and a large share of the housing is rental. That mix means a steady flow of purchase and refinance searches from people moving within the city and from buyers coming in from elsewhere in Cuyahoga County. The firms competing for those searches are a blend of small owner operators working the west side and larger brokerages and lenders with a Cleveland presence. Paid search in this market is contested by the bigger names, which leaves the organic results and the AI answers as the ground where a local broker can build a position. The demand is there, and it repeats every year as homes turn over.
