Exhibit A
Mortgage Brokers work in Mesquite
Mesquite sits east of Dallas along the I-30 and I-635 corridors, and the mortgage brokers working here compete with firms across the wider metro as well as the ones closer to home. The searches that matter are local and specific: refinancing a house off Belt Line Road, a first loan on a new build near the Mesquite Championship Rodeo grounds, a cash out loan for a homeowner in one of the older subdivisions off Galloway. Paid search on those terms carries a real cost per click because national lead generation companies bid on the same phrases, which is why organic and AI search results carry weight for a broker here. The firms taking that demand are a mix of small owner operators and franchise branches, and the ones that show up are the ones with pages written about Mesquite itself.
