Exhibit A
Mortgage Brokers work in Miami
Miami runs on real estate, and mortgage broking sits inside that. The demand comes from buyers relocating from New York, Chicago and Latin America, from investors buying condos along Brickell and Miami Beach, and from local families refinancing. Searches for mortgage brokers in Miami carry high commercial value because a single closed loan is worth a lot, so paid search on the main terms is expensive and competitive. The firms competing for it are a mix of national franchises with local branches and independent owner operators working their own books. The independent brokers win on neighbourhood knowledge and language, and that is where search demand rewards a steady publishing habit.
