Exhibit A
Mortgage Brokers work in Minneapolis
Minneapolis has a steady stream of mortgage broker searches because the city has a large stock of older homes in neighbourhoods like Powderhorn, Longfellow and Northeast, and buyers there often need a broker who understands renovation loans and older housing. The metro also has a deep bench of banks and credit unions, so the paid search for mortgage terms in Minneapolis is competitive and the organic results are crowded with national lenders. Local brokerages and franchise branches both compete for the same searches, and the franchise offices tend to have more content already published. The demand is there across the city and the surrounding suburbs, and the searches are specific: people look for a broker who knows a particular neighbourhood, a particular loan type, or a particular part of the buying process.
