Exhibit A
Mortgage Brokers work in Miramar
Miramar sits in Broward County, between Hollywood to the south and Pembroke Pines to the west, and the broker work here follows the housing. The city is built on single family homes and low rise condos, with a steady flow of buyers moving in from elsewhere in South Florida and from out of state. Search demand for mortgage brokers in Miramar comes from people buying in those neighbourhoods, from owners refinancing, and from buyers relocating into Broward. The firms competing for that demand are mostly small independent brokerages and owner operators, alongside the larger South Florida teams that cover the whole county. Paid search in this trade is expensive because a single funded loan is worth a lot, so the paid listings are crowded and the organic results are where a smaller office can hold ground.
