Exhibit A
Mortgage Brokers work in Montgomery
Montgomery is a smaller search market, so the demand for mortgage broking here is steady rather than deep. The people searching are buying a home, refinancing an existing loan or looking at a move within the River Region, and they tend to search by city and by neighbourhood rather than by county. The firms competing for that attention are mostly local offices and owner operators, with a few larger lenders and national comparison sites sitting above them in the results. Paid search in a market this size is affordable enough that some brokers bid on the obvious terms, which leaves the longer, more specific searches open. That is the demand available: a modest number of searches each month, spread across a wide set of specific phrases, and a set of pages that can meet each one.
