Exhibit A
Mortgage Brokers work in North Las Vegas
North Las Vegas is a city of owner occupied houses and newer subdivisions, and the mortgage work that follows it is mostly purchase lending, refinancing and loans for self employed buyers who do not fit a standard pay stub file. The firms competing for that work are largely small brokerages and individual loan officers rather than national franchises, and most of them run on referrals and repeat clients. Search demand in the city is steady rather than huge, which means the searches that do happen are specific: a buyer in a particular subdivision, a refinance on a house bought a few years ago, a loan for someone paid in cash. Paid search in the mortgage category is expensive everywhere, so the organic results carry a large share of the clicks that come from people comparing brokers before they call.
