Exhibit A
Mortgage Brokers work in Odessa
Odessa is a mid sized Texas market with a steady base of mortgage brokers working alongside the banks and credit unions that serve the Permian Basin. The search demand is spread thin across a lot of small firms and a handful of national brands, so most of the paid search in the trade is bought by lead sellers and comparison sites rather than by local brokers. The firms taking the organic results tend to be owner operators who have built pages around the neighbourhoods and loan types they actually handle. That leaves room for a broker who publishes consistently to show up for the searches that come with a name attached to a part of town.
