Exhibit A
Mortgage Brokers work in Orlando
Orlando carries a steady stream of mortgage searches because people keep moving into the metro and the housing stock keeps turning over. The demand splits across a long list of terms: first time buyer loans, FHA loans, refinancing, investment property loans, and searches tied to the specific suburbs where people are buying. National lenders and lead generation sites bid on the broad terms, and the paid search around them carries real cost. Local brokerages and individual loan officers compete on the searches that name a place, a loan type or a situation, and those are the searches a well built site can hold. The volume is there all year because the population is there all year.
