Exhibit A
Mortgage Brokers work in Pearland
Pearland sits between Houston and the Gulf, and the mortgage brokers working here serve a mix of new build buyers in the master planned communities and families moving out from the city for the schools. The search demand follows that mix. People search for a broker by name, by loan type and by the subdivision they are buying in. The firms competing for those searches are mostly small owner run offices and a few franchise branches, and the paid search on the head terms is expensive enough that most of them put their budget into the long tail instead. That leaves the neighbourhood and loan type searches open for a broker who publishes consistently.
