Exhibit A
Mortgage Brokers work in Philadelphia
Philadelphia has a large stock of rowhouses and older housing across its neighbourhoods, and a steady flow of buyers, sellers and refinancers moving through them. That keeps local search demand for mortgage brokers alive all year, from first time buyers in the Northeast to owners in South Philadelphia looking at a refinance. The firms competing for that attention range from small owner operators working a few zip codes to larger brokerages and national brands with Philadelphia landing pages. Paid search in this market is expensive because mortgage keywords attract heavy bidding from lenders and lead sellers, which makes organic and AI search visibility worth building. The demand is there, spread across the city and its suburbs, and it is searched in plain local language.
