Exhibit A
Mortgage Brokers work in Portland
Portland buyers search for mortgage help in steady volume, and the searches carry the city's own shape. People ask about loans for the older houses in close in neighbourhoods, about condos downtown, and about buying across the river in Vancouver. The field is a mix of small brokerages, individual loan officers working under their own names, and national lenders running paid ads on the same terms. Paid search on mortgage keywords in Portland is competitive because a single loan is worth a lot to whoever wins it, so the paid slots fill up and the organic results carry the rest of the demand. The searches are local: people name the neighbourhood, the county, or the kind of property they are buying.
