Exhibit A
Mortgage Brokers work in Providence
Providence is a small city with a dense set of mortgage brokers serving it. The firms range from single broker shops working out of an office on the East Side to small teams covering the whole state, and a handful of national brands take a share of the searches too. The demand is steady rather than huge, because the city is compact and the buyer pool is limited by the size of the metro. Most of the search volume comes from people buying in Providence itself and in the towns just over the line, and from owners looking to refinance older housing stock in neighborhoods like Federal Hill and Elmwood. Paid search in this market is modest, which means organic pages can carry a real share of the inquiries that come in.
