Exhibit A
Mortgage Brokers work in Richmond CA
Richmond is a city of roughly 116,000 people on the east shore of the bay, and the mortgage brokers working here sit in a market shaped by older housing stock, a large stock of rental and multi unit property, and a steady flow of buyers moving in from elsewhere in the East Bay. Searches for a broker in Richmond come from people buying in the flats, in the hills and in the newer developments near the waterfront, and from owners looking to refinance or pull equity. The firms competing for those searches are mostly small owner run brokerages and independent loan officers rather than national franchises, so the paid search around the term stays modest and the organic results are reachable. That is the demand available in Richmond: a defined city, a defined set of searches, and a field of local firms rather than a wall of national brands.
