Exhibit A
Mortgage Brokers work in Richmond
Richmond is a small city, and the mortgage broking firms serving it are a short list. A mix of owner operators and small offices handles most of the local work, and several of them compete for the same searches. The demand is steady rather than huge. People in Richmond search for help with a remortgage, a first purchase, a buy to let loan and a rate they have heard about. That search volume is modest, which means a page that answers a specific Richmond question can sit in front of the people asking it. The paid search market around these terms is small, so the organic results carry a lot of the weight for anyone looking for a broker here.
