Exhibit A
Mortgage Brokers work in Sacramento
Sacramento searches for mortgage help come from a wide spread of places. The city core, the suburbs along the American River and the fast growing towns to the east and south all produce their own queries, and people often search by the neighbourhood they are buying in rather than by the word Sacramento. The trade here is a mix of small owner run brokerages and teams working under national brand names, and both kinds of firm show up in the same local results. Paid search in this market is active, with lenders and lead sellers bidding on the same terms brokers want. That means the organic and AI results carry a steady share of the demand, and a page that answers a specific local question can hold attention that an ad cannot buy.
