Exhibit A
Mortgage Brokers work in Salinas
Salinas mortgage demand runs through the housing around the city and the farm economy that pays for much of it. Searches come from people buying a first home near the Alisal, from families moving out toward the new builds on the city's edges, and from growers and packers who need financing worked out around a seasonal income. The paid search space around Salinas mortgage terms is contested by a mix of national comparison sites and local brokerages, and the organic results are a blend of large lenders and a handful of Salinas firms that have kept publishing. That leaves real demand for pages written about Salinas itself, the loan types that fit this market and the neighbourhoods people are actually buying in.
