Exhibit A
Mortgage Brokers work in San Antonio
San Antonio buyers search for mortgage help all year, and the searches cluster around the same things: first time buyer programs, VA loans near the military bases, refinancing an older home, and down payment help. The firms competing for those searches are a mix of national franchises with local branch pages and owner operators who run their own shop. Paid search in this market is active, with lenders and lead sellers bidding on the same terms brokers want. The demand is there every month. What separates one broker from another in the results is how much useful local content sits on their site when somebody starts looking.
