Exhibit A
Mortgage Brokers work in San Bernardino
San Bernardino is a city of owner operators, and mortgage broking here follows that pattern. Most of the firms working the city are small shops, often one broker and a processor, some of them working from home offices in the older neighbourhoods and some from small suites along the main corridors. The larger branded operations that serve the region tend to sit further south and west, so the searches that come out of San Bernardino itself are mostly local and mostly specific: a borrower looking for a broker who knows FHA, or a down payment assistance program, or a refinance on a house bought before the last run up in prices. Demand is steady rather than huge, and it is spread across a wide set of small queries rather than one big one, which is exactly the shape that regular publishing can cover.
