Exhibit A
Mortgage Brokers work in Springfield
Springfield is a mid sized city with a steady base of mortgage brokers, and the searches for those services come from people buying in the city and the towns around it. The demand is spread across a mix of small owner run brokerages and a few franchise offices, so the local search results carry a range of names rather than one dominant brand. Paid search on the main broker terms in Springfield carries real cost, which tells you the demand is worth money to the firms already bidding on it. The searches themselves are practical: refinance, first time buyer, bad credit, self employed income, and the neighbourhood names people are moving into. That is the demand available in Springfield, and it is enough to support a steady publishing plan.
