Exhibit A
Mortgage Brokers work in St Louis
St Louis borrowers search for mortgage help across a wide spread of towns, from the city neighbourhoods out through St Louis County and into St Charles and Jefferson counties. The firms competing for those searches are a mix of small owner operators working one or two counties and franchise branches carrying a national brand name. Paid search in this trade is expensive per click because a single closed loan is worth a lot, so many local brokers lean on organic and map results instead. The demand is there all year, spread across purchase loans, refinances and first time buyer questions, and it clusters around the places people actually live.
