Exhibit A
Mortgage Brokers work in Sunnyvale
Sunnyvale sits in the middle of the Santa Clara Valley, between the larger broker markets of San Jose and the Peninsula, and the search demand for mortgage help here follows the housing stock. Much of the city is single family homes built in the decades after the Second World War, with a dense band of apartments and townhomes along El Camino Real and around the downtown core. That mix means purchase searches from people moving up and refinance searches from owners who have held the same loan for years. The firms competing for those searches are mostly small brokerages and individual loan officers rather than national franchises, and many of them run on referrals and a website that has not changed in a long time. Paid search in the mortgage category is expensive everywhere, and Sunnyvale is no exception, which is why the organic results and the AI answers above them carry so much of the value. The demand is there, spread across a city that keeps replacing its older homes with new ones.
