Exhibit A
Mortgage Brokers work in Syracuse
Syracuse is a market of small offices and independent brokers rather than national brands with storefronts on every corner. The demand sits in refinancing older housing stock on the city's north and south sides, in first purchases around the universities and the hospitals, and in moves out to the towns in Onondaga and Madison counties. People search by neighbourhood and by town, and they search by situation: a refinance on a century old house, a loan for a two family near the university, a purchase in Fayetteville or Baldwinsville. That is the demand available, and it is spread across many small searches rather than one big one, which is why a steady flow of specific pages reaches more of it than a single homepage ever will.
