Exhibit A
Mortgage Brokers work in Waco
Waco is a mid sized Texas city with a steady base of mortgage work. The demand comes from people buying in established neighbourhoods, from families relocating for jobs at the hospitals, the university and the manufacturing plants, and from homeowners looking at refinancing. The searches are local and specific: people type the city, the district and the loan type together. Paid search in this trade in Waco is contested, and the firms bidding are a mix of local brokerages, regional lenders and national lead sellers buying the same terms. That paid competition is a signal of what the organic searches are worth. The firms ranking for those terms are the ones with pages that answer the exact question a Waco buyer is asking.
