Exhibit A
Mortgage Brokers work in West Palm Beach
West Palm Beach carries a steady flow of mortgage broker searches because the city mixes year round residents, seasonal owners and a large stock of condos and older single family homes that change hands and get refinanced. The firms competing for that demand are mostly small brokerages and owner operators working Palm Beach County, alongside the national brands that buy ads on the broad terms. The searches themselves are local and specific: a borrower types the neighbourhood, the loan type or the situation, not the category. That is the demand available in this city, and it is spread across many small queries rather than one big one.
