Exhibit A
Mortgage Brokers work in Wichita
Wichita is a city of owner operators, and mortgage broking here reflects that. Most of the firms advertising home loans are small shops run by one or two licensed brokers, with a handful of bank loan officers and credit union lenders filling out the rest. The big national franchises have a presence, but they do not dominate the way they do in larger metros. Search demand for mortgage terms in Wichita tracks the local housing market: modest home prices, a steady stream of first time buyers, and a regular flow of refinance interest when rates move. People search for purchase loans, FHA loans, VA loans near McConnell Air Force Base, and refinancing. The demand is there and it is steady. The firms that show up in those searches are the ones publishing useful content about the local market.
