Exhibit A
Notaries work in Boise
Boise notary demand is steady and it is spread thin. The people searching are mostly individuals and small businesses with a document in hand: a real estate closing, a power of attorney, a title packet, an affidavit for a lender. The competing supply is a long tail of owner operators and mobile notaries working out of their cars, plus a handful of storefront shipping and copy shops that keep a notary on the counter. Franchises are a small part of the picture here compared with the number of solo signers. Paid search for the term is modest, because most of these searches are local and map driven, and the value sits in the organic and map results rather than in the ad slots. That leaves a wide field of specific searches, by document type and by neighbourhood, that a well built set of pages can hold.
