Exhibit A
Notaries work in Westminster
Westminster carries a steady stream of notary demand because so much of the city's business runs through it. Embassies, solicitors, property transactions and companies with overseas paperwork all sit within a few square miles, and the searches follow that work. The firms competing for it are mostly small practices and owner operators rather than national chains, which means the search results are made up of individual notaries and the directories that list them. Paid search in this trade is modest, because most people looking for a notary are trying to find one nearby rather than comparing brands. The demand is there to be captured by whoever publishes the clearest pages about the documents they handle and the places they cover.
