Patent Attorneys
Competitor Tracking for Patent Attorneys
HaloSEO watches which sites rank for your subjects and what they have pages for. It turns the gap into planned articles, then writes and publishes them.
The phrases your clients search, not the ones the trade uses
Patent attorneys talk about prosecution, prior art and freedom to operate. The people searching often do not. They type things like how to protect an invention, do I need a patent or a trademark, how much does a patent cost, or someone is copying my product. HaloSEO researches the phrases that real searchers use for your subjects. It looks at which sites rank for them and what pages those sites have. The gap between what ranks and what you have becomes the next set of subjects to write about.
A worked example
Say the research shows people search for how to stop someone copying my product, and the pages that rank are general legal explainers with no patent angle. HaloSEO would plan a post on that phrase for your site. The post would explain the options a product owner has, when a patent applies and when it does not, and what to bring to a first meeting with an attorney. It would be written in plain English, published on your site, and linked from related pages. The subject comes from the gap, not from a list of trade terms.
What local intent means here
Most patent work is not tied to a postcode. A client will work with an attorney in another city if the fit is right. But local intent still shows up. People search for a patent attorney near me, or patent attorney followed by their city, often when they want a face to face meeting or a firm that knows their local business scene. Those searches are worth pages of their own. HaloSEO can plan posts that answer them, and it treats them as separate subjects from the national ones.
Who this is not right for
This is not right for firms that want a dashboard to read. HaloSEO does not produce one. The output is the next set of subjects, not charts. It is also not right for anyone who wants a guaranteed position, a traffic number or a date. We do not control search engines and we do not promise rankings. And it is not right for a firm that will not publish articles on its own site, because publishing is the whole point.
Related
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines