Exhibit A
Patent Attorneys work in Scottsdale
Scottsdale carries a steady base of patent and intellectual property practices, and the search demand around them is concentrated rather than spread out. The people searching are inventors, startup founders and in house counsel looking for filing help, prosecution, and portfolio work, and they tend to search by practice area and by city together. Paid search on the core patent terms is expensive because national firms bid on the same words, so the local results are where a Scottsdale practice can hold ground. The firms competing for this work are mostly independent practices and small partnerships rather than franchises, which means the search results reflect individual attorneys and their specialisms. That is the demand available in the city.
