Exhibit A
Personal Injury Lawyers work in Ontario
Ontario holds a large share of Canada's personal injury search demand, and the competition for it is spread across the whole province rather than sitting in one place. Toronto and the surrounding cities carry the heaviest volume, with firms of every size bidding on the same terms. Paid search for injury keywords in Ontario is among the more expensive legal categories, which tells you the searches carry real value to the firms buying them. The market is a mix of established owner run practices and larger firms with marketing teams, and both compete for the same people at the moment they need a lawyer.
