PR Agencies
Keyword Research for PR Agencies
PR agencies sell judgement and contacts. Their buyers search in plain words, and those words rarely match the ones the trade uses. HaloSEO finds the phrases that already earn traffic in your market and that you have no page for.
The phrases your clients type, not the ones the trade uses
People looking for a PR agency do not search for media relations or reputation management. They search for help with a problem. A founder wants to know how to get press for a new product. A marketing lead wants to know who to contact at a trade publication. A small business owner wants to know why nobody writes about them. These are the phrases that carry traffic, and most agency sites have no page for them. HaloSEO connects to your website, finds the phrases that already earn traffic in your market and that you have no page for, and hands them to the planner as subjects. You are not searching in a keyword tool. The output is the publishing plan.
A worked example
Say the research finds that people search for how to get a product featured in a trade magazine, and your site has nothing on it. The planner takes that subject and writes a post that answers it: what editors want, how far ahead to pitch, what to send with the pitch, and what makes a story easy to run. The post goes out on your site, links to the pages that describe your services, and gets backlinks from the places that link to useful guides. The subject came from real search demand. The post answers the question the searcher asked.
What local intent means for a PR agency
Most PR work is tied to a place. A business wants coverage in its own city, or a regional paper, or a local radio station. So the phrases people search often carry a place in them: a PR agency in a named city, or help getting into a named local publication. Those searches come from buyers who are close to hiring and who want someone who knows the local outlets. A page that names the place and the outlets, and shows how you work with them, meets that search. A generic services page does not.
Who this is not right for
This is not right for you if you want a keyword tool to search in. HaloSEO does not give you a report to browse. It gives you a publishing plan and then writes, publishes and links the posts. It is also not right for you if you want a guaranteed position, a traffic number or a date. We do not control search engines and we do not promise rankings. And it is not right for an agency that will not publish regularly, because the plan only works if the posts go out.
Related
the trade
the feature
same feature, another trade
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines