Exhibit A
Real Estate Investors work in Abilene
Abilene is a city of roughly 120,000 people in Taylor County, and the investor market here runs on a mix of small owner operators and a handful of regional outfits working the older housing stock. The searches that matter are local and specific: people looking to sell a house as is, people with a property in a certain part of town, people who need to move on a short timeline. Those searches are made by homeowners, not by other investors, and they are made close to the moment of decision. The demand available is steady and it is concentrated in the neighbourhoods where the housing is oldest and the repairs are largest. Paid search in this trade in Abilene is modest compared with the metro markets to the east, which means the organic results carry a larger share of the attention. The firms taking that attention are mostly local names rather than national franchises, and the ones that publish consistently are the ones that show up.
