Exhibit A
Real Estate Investors work in Anaheim
Anaheim is a city of older single family homes and small rental stock, and the people searching for a cash buyer or a quick sale here are mostly homeowners in the tracts built through the middle of the last century. The searches are local and specific: sellers type the neighbourhood or the street, not the county. The businesses competing for those searches are largely owner operators and small investment outfits working Orange County, with a handful of franchise style home buying brands running paid ads on the broader terms. Paid search on the general cash buyer phrases carries real cost because the national brands bid there, while the neighbourhood level searches stay cheaper and convert closer to the sale. That is the demand available in Anaheim: steady seller intent spread across many small local phrases rather than one big head term.
