Exhibit A
Real Estate Investors work in Boston
Boston property draws steady search interest from people looking to buy, sell, rent and invest, and the searches split across the city's neighbourhoods and the towns around it. The firms competing for that attention range from small owner operators working a few zip codes to regional outfits covering Greater Boston, and the paid search space around investor and property terms carries real cost, which tells you buyers are actively looking. Much of the local market runs through independent operators and small teams rather than national franchises, so the searches tend to be specific: a neighbourhood, a property type, a situation. That is the demand available, and it is spread across many narrow searches rather than one big one.
