Exhibit A
Real Estate Investors work in Chesapeake
Chesapeake is a city of owner operators, and the house buying trade here reflects that. Most of the investors working the city are small outfits, often one person with a truck and a list of buyers, rather than national franchises with a marketing department. That shapes the search demand. Sellers in Chesapeake search for phrases like we buy houses Chesapeake and sell my house fast Chesapeake, and they search them on a phone, often the same day they decide to sell. The paid search around those phrases is contested by a mix of local investors and lead selling sites that bid on the whole Hampton Roads region. The demand is steady and it is local, which means a page that names the right neighbourhoods and answers the right questions can hold its place without a big budget behind it.
