Exhibit A
Real Estate Investors work in Columbia SC
Columbia is a mid sized capital city with a steady stream of sellers who need to move a house quickly, and the searches for that work come from across Richland and Lexington counties. The firms competing for those searches are mostly small owner operators and a handful of local house buying companies, with national franchise brands present but not dominant in the way they are in larger metros. Paid search on the core terms carries real cost because the value of a single deal is high, which tells you the organic results are worth holding. The demand is there every week of the year, spread across a wide map rather than concentrated in one part of town.
