Exhibit A
Real Estate Investors work in Dallas
Dallas is a large, spread out metro with a lot of housing stock, and the searches for selling a house fast, cash home buyers and we buy houses come from across the whole area. The people searching are homeowners in older inner ring neighbourhoods, landlords with tired rentals, and families dealing with probate or a move. The businesses competing for those searches are a mix of local owner operators and national cash buyer brands that run paid search across the metro. Paid search for these terms carries real cost because a single lead can turn into a deal, so the paid listings sit alongside the organic results on most of the searches that matter. That is the demand available in Dallas: steady search volume from a wide area, with room for a site that publishes useful local pages to earn visibility over time.
