Exhibit A
Real Estate Investors work in Fresno
Fresno is a city of owner operators in this trade. The investors working the house buying side here are mostly small firms and individuals running their own acquisitions, not national franchises with a marketing department behind them. That means the searches for selling a house fast, or for a cash buyer in Fresno, are spread across a long tail of small operators rather than locked up by a handful of big spenders. The demand is there in volume because Fresno has a large housing stock of older single family homes and a steady flow of owners who need to move a property without a listing. Paid search in this trade in Fresno is contested by the few who run ads, which leaves the organic results open for the investor who publishes consistently.
