Exhibit A
Real Estate Investors work in Gilbert
Gilbert is a town of owner operators in the real estate trade. Most of the investing work here runs through small outfits, a single investor or a two person partnership buying, holding and selling houses across the East Valley, rather than through national franchises with a marketing department. That shapes the demand. People searching for a cash buyer, a rental manager or a hard money lender in Gilbert are usually looking for a local name they can call, and the searches carry the town name with them. The volume is steady rather than huge, spread across many small phrases instead of one big one, which is why a steady run of published pages on the right phrases matters more here than a single expensive campaign.
