Exhibit A
Real Estate Investors work in High Point
High Point is a city of roughly a hundred thousand people, and the investor work here runs through older housing stock, estate sales and the furniture trade's long shadow on the local economy. The searches that matter are local and specific: people typing about selling a house fast in High Point, about inherited property in the neighbourhoods around downtown, about a house that needs work before it can sell. The firms competing for those searches are mostly small owner operators and a handful of regional outfits, not national franchises, which means the search results in High Point are reachable for a business that publishes consistently. Paid search on these terms is modest compared with a metro like Greensboro next door, so the organic and AI search results carry a larger share of the demand. That is the demand available: steady, local and tied to the housing stock.
