Exhibit A
Real Estate Investors work in Hollywood
Hollywood is a dense rental market, and the searches that come out of it are mostly local: people looking for a buyer for a house they inherited, an investor who will take a property as is, or someone who knows the difference between a bungalow off Sunset and a condo tower near the boulevard. The firms competing for those searches are a mix of small owner operators working a few blocks and larger groups running acquisitions across the east side of Los Angeles. Paid search in this trade is expensive because a single lead can be worth a lot, so the paid listings at the top of the results are crowded and the organic results underneath are where a steady publishing habit shows. The demand is there every week of the year, and it is specific to the neighbourhood the searcher lives in.
