Exhibit A
Real Estate Investors work in Houston
Houston is a large, spread out market with a steady flow of sellers who search online before they call anyone. The demand is there across the metro, from the inner loop out to the newer subdivisions in the surrounding counties. Paid search in this trade is competitive, and both national franchise style operations and independent owner operators bid for the same phrases. The searches split between people looking for a cash buyer, people looking for help with a specific situation such as a probate or a foreclosure, and people comparing a sale to an agent listing. That spread is the demand available to you, and it is why a steady stream of well targeted pages matters more here than a single homepage.
