Exhibit A
Real Estate Investors work in Jacksonville
Jacksonville is a large, spread out city with a steady flow of people searching for help buying, selling and renting property. The searches come from owner operators and small investment firms as much as from national brands, and they cluster around the same handful of neighbourhood names and the same handful of situations: a tired house, a probate sale, a rental that needs a new owner. Paid search in this trade in Jacksonville carries real cost per click, which tells you the demand is there and that the people searching are serious. The demand available is steady across the metro and it is spread across many small searches rather than one big one, which is exactly the shape that rewards a site publishing consistently.
