Exhibit A
Real Estate Investors work in Kent
Kent carries a steady flow of property searches, and the investor side of it sits alongside a large letting and sales market. The county has a long spread of towns rather than one centre, so searches arrive town by town: a landlord in Chatham, a seller in Ashford and a buyer in Thanet each type something different. Much of the competing content comes from small owner run investment firms and from individual landlords with a website, with some national brands and franchise style agencies also present in the bigger towns. Paid search in this trade is expensive because a single lead can be worth a lot, which is why the organic results matter so much. The demand is there to be collected, town by town, page by page.
