Exhibit A
Real Estate Investors work in Lakewood
Lakewood is a built out inner ring suburb of Cleveland, and the investor work here runs through older housing stock rather than new construction. The searches come from people holding a house they inherited, a duplex they no longer want to manage, or a property that needs a roof before it can sell on the open market. The firms competing for those searches are mostly small owner operators and a handful of local outfits that buy and hold, with the national franchise brands thin on the ground in this part of Cuyahoga County. Paid search around the trade here is modest and spread across a long tail of phrases, which leaves the organic results carrying most of the weight.
