Exhibit A
Real Estate Investors work in Las Vegas
Las Vegas has a steady stream of people searching for help selling a house, and the demand is spread across a large metro rather than concentrated in one downtown. The searches come from owner occupiers in older neighbourhoods, from people relocating for work, and from owners who need to move quickly. Paid search in this trade in Las Vegas is competitive, with national home buying companies and local owner operators both bidding on the same phrases. Franchises and larger investment firms hold a share of the visibility, and independent investors compete for the rest. The demand available is real and it is local, which is why the pages that name Las Vegas neighbourhoods and the situations owners there face tend to earn the clicks.
